How Books Build Credibility as a Thought Leader

Establishing yourself as a thought leader means proving your credibility in solving your customers’ problems. Mitchell Levy, thought leader expert and publishing guru, says that while the democratization of publishing (especially online) has meant anyone can publish any old nonsense, a truly valuable book is priceless in establishing credibility for thought leaders and entrepreneurs.

In this episode, Mitchell Levy—global credibility expert—breaks down the tricks to building thought leaders, while explaining how to write an Amazon #1 bestseller to fortify credibility and expand entrepreneurial opportunities.

Having published over 850 books and having penned over 60 books himself, TEDx speaker and Amazon #1 best-selling author Mitchell Levy is a true master on how to build credibility on a foundation of books.

Inviting listeners to title books according to customer points of pain (C-POP), Mitchell gives a three-step method for pinpointing your C-POPs in strategy meetings and a list of social proof materials that build credibility, such as podcasts and interviews.

Listen in for Mitchell’s advice on how to leverage your book to create partnerships and clinch speaking opportunities as an expert.

In this episode we discuss:

○ How to pivot to solve your customers’ pain points
○ What drives your brand credibility and how to maximize this authority
○ How to become an Amazon #1 best-selling author and convert this title to opportunities

Podcast Transcript

  1. Click here for Automatically Generated Raw Transcript

    Josh:    00:00-00:59        Welcome to the Work the System podcast where we help entrepreneurs make more and work less using systems and I’m your host, Josh Fonger. Today we have a special guest. We have Mitchell Levy, who is going to talk to us about publishing and how it has changed. Mitchell is a global credibility expert. He is a TED talk speaker, international best-selling author of over 60 books, as the  ah-ha guy are all that he helps to extract the genius from your head and a three or two to three hour interview. So your team can ghost write your book, publish it and distribute it and make you and Amazon best-selling author in four months or less. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley, including four publishing companies at I published over 800 books. He’s provided strategic consulting to over 100 companies and has been Chairman of the Board of a NASDAQ listed company. I Mitchell I’m very excited to have you on the show today. Why don’t you give us the backstory? How did you become such a prolific publisher?

     

    Mitchell:          01:00-03:31        So by the way, that is long, I agree that that’s a lot as long and there’s so much stuff that’s not on there. So but thanks for sharing. You know, the interesting part we’ve been publishing, and I used the, we sometimes at the beginning it was I but it’s now a big way. We’ve been publishing since 2005. And between 2005 and 2017, we’ve published over 800 books. And I had a revelation towards the end of 2017. And what I realized during that timeframe, I was actually serving the wrong audience. And so since 2018, we’re serving the right audience published close to 50 books and it is the businesses is really streaming so you could natural question, what was the wrong audience? I always thought that my goal was to make it easier for me as a client, so if I was a client of my own service, what I buy? Right? Because that’s I always thought that’s a great way to run a business. I heard that and B school or something, and I thought, well, I should do that. So do I want to make it easier for me to write books, we kept coming up with newer, quicker, more, more relevant ways to write.  And we got to the point where I had a three step writing process where you could write a book in eight hours. And at the end of 2016, I ran a Kickstarter, Kickstarter hit 250% a goal. By the way, a trick when you run a crowdfunding campaign take a product or service you offer in real life, and offered at a discount. So because of that, we hit 250% of goal. And it turns out that 20 people paid us that when they wrote their book, we’d publish it. And so now let’s fast forward to the end of 2017. I got lucky enough to be asked to do a TED talk. So I was preparing for the TED talk. And I can’t be thinking about the world by the way. If you want to see the TED talk, it’s called being seen and being heard as a thought leader. So did the TED Talk. And it got me thinking about this because the goal of a TED talk is to, to create and spread an idea we’re sharing. So as I was doing that, I took a reflection on my business and I took a risk. I looked at the results of the Kickstarter. 20 people paid us that when they wrote their book, we’d publish it. One year went by, do you want to guess how many people actually wrote their book? Eight hours?

     

    Josh:    03:32      All of them?

     

    Mitchell:          03:33-03:46        Not. So the truth is, I was only hoping, I assumed that if I got to the point we could almost snap your fingers to write a book eight hours. Snap of your fingers to write a book, that everyone would do it turns out Josh, two people wrote their book.

     

    Josh:    03:47-03:48        So two out of 20?

     

    Mitchell:          03:49-05:15        Two out of 20. So then I went to five of them and said, listen, what if I write for you let me just charge you my cost. I’ll write it for you. One person said yes. So now I give everyone the benefit of doubt. Three out of 20. That means that 17 people couldn’t find eight hours in a 12 month period to do something they paid for , that would be beneficial for them. So add to teach us that made me feel sad. Let me make it worse. I went to my friends in the internet marketing space, I went to my friends in the online learning space. And they both said exactly the same thing. They go Mitchell, do you realize that three out of 20 is a 15% utilization rate. That’s fantastic. And that’s when I realized I was not serving the right audience. What I needed to do is create a model, create an approach that if you wanted a book, you essentially press easy, but you snap your fingers. I do it as you run the buy, I do a two or three hour interview, and then my team does the writing. And we do everything there. And once I hit that model, focusing on the right audience, so if you got a business and you  solve world hunger, try to narrow it in, because the more focus you can get on the audience you solve all of a sudden, we now I, it’s easier to acquire partners, because I do one thing really, really well. And now because it’s never about a book, it’s about getting that book in the hands of your prospects, so they want to then follow through with you.

     

    Josh:    05:16-05:38        And so as I’m thinking about, I don’t think I heard you right at the beginning, people that hear eight hours and think, of course, I can do that. And they don’t do it and was the reason why they didn’t do it because they couldn’t formulate the ideas in their head. And they were afraid to and allow this interview for two hours. And they said, Okay, I don’t need to come with anything, I just get interviewed. Is that why it worked?

     

    Mitchell:          05:39-10:12        I don’t know. Let me see if I could reframe your question. Because I think there were two questions there if you don’t mind. One question is, if it’s as simple as eight hours, how come people didn’t do it? So I’ll give you a couple reasons for that. And then the why didn’t work. I’ll talk about that in a second. So why did people not do it? I had of the 18 people every excuse imaginable, my dog died out you don’t always the dog, the dog I did the homework, the dog dad grabbed my dog died or literally, I’ve had somebody in the family pass away. I’ve changed my business model so many times I’m not really sure what my business model is. I’m just so busy doing client work I kept there. Everyone had a in their mind and I can’t argue because it’s their mind a legitimate reason they couldn’t find eight hours. Now let’s ask the other question, why does it work with the interview? The benefit and disadvantage of books being democratized. So if you now look at the world since 2005 now, book publishing has been democratized. Anyone who wants to create a book, you could write what people sometimes do is they sit in front of a microphone, you talk for a couple of hours, they transcribe it, they publish it, it’s crap, but they call that a book and you know what anyone will publish it because that’s we’re at that stage. So to me, that’s not a book. But it still physical book, it still works. So, what happens is what I do with a book, because what’s important at the end of the day is that people see you as an expert of who you are and what you do. And what does that expert mean? And you know this, Josh, because you were on my show where I did a 10 minute credibility episode. First question I asked is, what is your see pop? What is your customer point of pain? What do you solve for your customer? Now, I’m gonna give you a hint, anyone listening? This is the most important thing. The title of your book is your C pop. Because what happens is, if you’re in business and you’re making money, you are by definition, brilliant in some way or another. Okay, so let’s say you’re super brilliant. Now what I do is say, hey, what’s your C pop? And people say, oh, I got two or three. Let’s pick one. What is that see pop and let’s make you an Amazon best-selling author on that see pop? Right? Because then what happens here, I’ll share mine. Here’s a example I often use Josh, is ever been one of those meetings where 30 people stand up and they introduce themselves. And by the time the third person goes, Amazon best-selling author, trainer, coach, speaker, right now! Huh? Who is that person who gets? Because you can’t tell the difference. What I’m going to do is I’m going to use those same words that they use, but I’m using them as adjectives, I’m using as verbs. I only have one Noun. The noun is the title of my book, and I’ll tell you exactly why. So I’m going to hold my book up for those in the podcast. It’s a bright orange color. I got a hat on I got a hat on the book. And here’s what I’m going to say. Hi, I’m Michel Levy TED talk speaker, international best-selling author of the book being seen and being heard as a thought leader. Now, for those on the podcast, I actually took my fingers I went down the title so that kinesthetic feel and here’s the only thing that’s relevant of the 30 people who introduce themselves. If you’re a person who wants to be seen or heard as a thought leader, might currency pop, you’re like, oh, mental note, I need to talk to Mitchell, right? Because you’re not going to even if you buy my book, you’re not going to immediately buy my service because you bought my book, you’re gonna want to talk to me. So what is the goal of anything we do with outbound marketing today? The goal, particularly for me, this may be true for all but certainly a large part of your audience. The goal is, for your prospect, to get on a strategy call with you to determine if you’re the right fit. So what is a book, a books goal is to demonstrate that you’re an expert at solving the pain point that your prospect has and if they see you with  Amazon best-selling book that says, and they go, oh, that person’s an expert. Maybe I should talk to them in the answer’s yes, that’s what we do. So that’s why what we do now works better than what we did in the past. Because if you come to me and say I want a book, I’m gonna give you your book, as opposed to hoping that you write it.

     

    Josh:    10:13-10:21       So, this might be a tangential question. But how do you boldly say, we will make you an Amazon best seller? How do you do that?

     

    Mitchell:          10:22-12:48        Oh, so, no, well, probably because we’re on the air, I won’t tell you the specific steps when I’m not on the air, I’ll actually tell you the specific steps. But what I will say to you, it is a way in which the system is gained. So you can actually gain the system in such a way where you can then be listed as a number one or certainly the top hundred is relatively easy, but a number one best- selling author within a particular category. And so there’s a campaign that we execute with you. And now, let’s make an assumption. Josh, let’s make stuff I’m gonna make you and by the way we do a book together, you will be an Amazon best-selling author we’re doing right now. Here, let me see if I can grab the book. It’s a woman by the name of Dr. Roxy Mooney. Her book is how health innovators maximize market success. We made her a number one best-selling author in two countries, and she hit the app top 10 list on six or seven different countries. Alright, so what does that mean? She can now use that title. Her book is one of those things that scream, the C POP she delivers. And now let me tell you something different. So let’s assume it’s guaranteed, and it’s guaranteed we’ll make an Amazon best-selling author. Here’s what I’m really doing as a publisher. I’m giving you two times to reach out to your audience. The first time is when you send a note to all of your prospects or your customers you say I ready so for those on the podcast, I’m booing the double quotes here. My publisher is asking me to or requiring me to do an Amazon best-selling campaign, my kindle version of the book is available for free today, please pick up a copy. So that’s the first time you’re reaching out. Now, by the way, if you are interested along the way, maybe two or three months before even though we’re writing the book for you, I’m writing a book on this topic you’re see pop, let me know if you have any thoughts or ideas I’d like to incorporate. So that could be the first time you talk to them. Then you when you tell them about the Amazon campaign, that’s the second time the third time, two weeks afterwards you send them a note to thanking them for making you an Amazon best-selling author in your C POP, your customer point of paying. Man this guy, so Josh Fonger is the Amazon best-selling author in in the problem I have. I gotta talk to Josh. That’s what we do.

     

    Josh:    12:49-12:50        It’s almost sounds too simple.

     

    Mitchell:          12:51-14:59        I think what happens in life is sometimes the most simple, most obvious things are things which are ignored the waves book publishing used to work is the thought leader was the person that the publisher chose to represent a topic. And that person would spend 1000 hours and a couple years of their lives writing a book. And the publisher would spend time, money and energy making that person a thought leader. And so it was really difficult. And many people still live in that world. They in their head, they’ve got the great American novel if and soon as they write it, man, everyone’s gonna buy by the book, and I’ll make a ton of money and nobody asked us to speak and, you know, maybe it’s like winning the lottery. Maybe that’ll happen to you. But the real truth is life has changed, because everyone has a camera, because everyone has a microphone, because anyone who wants to publish a book can. Life has changed, so why don’t we look at a book at what it really is. And this is the most amazing thing to me. When I started publishing in 2005. I knew what was happening. I knew book publishing would be democratized. Everyone kept asking me, Mitchell, the value of a physical book that’s not relevant anymore. We got e-books, and then e-book started got, Mitchell the value of books overall, that’s not relevant anymore. I have to tell you since the bible since the Gutenberg press, books have been the most relevant piece of information for credibility that has existed on the planet and stole remains that way. So all I’m doing here, I’m just doing the Mr. Obvious. If a book is going to make you credible, let’s make you credible on the subject that people are going to look at and go, I want to hire this person. And as long as people recognize that, you’re not going to be making money on books. Now, by the way, we do split profit with the authors. I do write nice royalty checks for some of my authors. So they do make money but that should be teeny in relation to the speaking of consulting the product sales, because you now have an asset that says I am credible at solving this problem.

     

    Josh:    15:00-15:15        Yep, I love it. So what is the, you know, who should do this? Okay, so if you are a chiropractor should you do this? I mean, are there some industries? Where doesn’t make any sense? Or is it everybody?

     

    Mitchell:          15:16-17:13        That’s a great question. And the reason I say it’s a great question is, you know, my immediate response in my gut, I think everyone should do it. But it’s not good for everyone. Right? And no, I haven’t, I have turned some people down that were just didn’t make sense. Like if you either didn’t have the money, because it’s never about the book. It’s the book and getting into the hands of your prospects. It’s not because of an industry. It’s not because of a sector. So if you’re a chiropractor, one of the things that’s fascinating is if you wanted to decrease the cost of a particular book, why do you get together with three other chiropractors who are different parts of the country I you don’t compete with each other. Do something together. So you, it’s easy for us to do that. And so the, it’s just a bigger chunk of change for somebody that’s in an industry that’s very where you are geographically is really the biggest definition of why you’d go to one chiropractor versus another. I mean, obviously, there are many other reasons, so if you’re a chiropractor, I don’t mean to step on your toes, you know, where you’re trained, how good at you do your explain? Well, I mean, what are your prices? I mean, there are many different criteria. But the interesting part is you don’t compete with somebody who’s a couple states away. So maybe you guys get together and you do a collaborative book together. Or maybe when we do our first good chiropractor book, you can actually and this is one of the things that we do, if we had a good book that attracts clients from a specific chiropractor. We could then reprint a special version of that book, or second or third or fourth chiropractor and now that chiropractor who was number one who made the initial investment in terms of the two to three hours and the money. Now all of a sudden, you’re making money because you’re taking that book, and you’re having other chiropractors around the country buy a special printed version of it.

     

    Josh:    17:14-17:34      So, what do you think? I mean, you got a whole bunch of information on thought leadership. Why do they concept a thought leader should even begin and is this going to continue on or the same trajectory going forward? Or is this kind of an idea that is gaining steam right now, but eventually is going to be democratized? And no one’s gonna be a thought leader anymore?

     

    Mitchell:          17:35-19:28        It’s a well, it’s a really interesting question. So let me change. It has been one I’ve been watching and I’ve been playing in followship for 20 years. And so it’s been one I’ve been watching for a while. And by the way, anytime, anything like this happens, you always think it’s gonna change, it’s gonna go away. So what I want to do is redefine the concept of a thought leader. Okay, so in the past, the thought leader was the one person in the industry that the book publisher, or the one person in a genre, that the recording studio, or the one actor in the genre, that the three TV stations or the movie industry said was this was the actor. It was the person , that the person, the company, the organization with the money put out there as a thought leader. Because we now democratize the ability to share information, anyone with a camera, microphone could start talking about their expertise. So what I’d rather say instead of the word thought leader, I want to use the term recognized expert. Because in your space, let’s say you are a spectacular chiropractor, and there are five other chiropractors in your community. You don’t need to be known in communities that are in other states, at least, not from a practicing perspective. What you need to be known is those people in your community like you are type of person that and figure out what is your competitive advantage? Create customer service, always available, great solution sets. Whatever that is, whatever that is that you do, you need to known recognize for that. And you should be the recognized expert in a space that you play. And that space, is a geographical boundary that you define that make your customer make where you come from. Does it make sense?

     

    Josh:    19:29-19:43      Yup. That point, So it’s no longer tolerate it’s more recognized expert and I can be a small niche in geographical but still gonna say your part other people in the same area.

     

    Mitchell:          19:44-21:15      You could save a whole lot of money if you’re in Illinois but not doing marketing in California, if you never gonna pick-up a client from California. Right? The more narrow you make either geographical or let’s say you serve the worldwide audience. The more narrow you can niche in types of people you serve. What is a C POP? And who lives in that world, the less money you have to spend if you’re spending money on advertising, and the easier it is for you to focus your messaging, so that the people who see you who are prospects of yours, all they have to do is recognize that you are. You don’t have to be the expert, you are one of the experts in the here’s the better way to think of that. You’re going to spend it at a company. If we would go out or the government, you’re going to go out and you’re going to buy something, well, you gonna do to do research and find 10 companies who might satisfy that solution, then you narrow it down to three, and then you bring the three in to do our RFP or RFQ or to talk to them directly. Here’s your goal as a recognized expert. Here’s your goal as a publisher of one of our books to be one of the three because once you’ve talked to it’s your personality It’s your what do you do? Right? You’re talking to your clients? And do you relate? And is it a good fit? Right? And so that’s what I think about is, how do we help our authors be one of the threes selected to the final table? And then really, it’s up to you.

     

    Josh:    21:16-21:30        So this might get you off your wheelhouse a little bit, but as a credibility expert, what things can someone do? And if they’re hearing this, saying, I’m never gonna do a book, I don’t want to do a book. What other things can they do to build up their credibility?

     

    Mitchell:          21:31-23:48        There’s so many elements that help on credibility, and so a good credibility piece in addition to a book as a podcast, so what we’re doing right here, doing a podcast people listen to with a nice audience, whether you pay for the audience, or it just comes organically or a combo. That’s a good way speaking. By definition, if you’re a speaker in front of a crowd, you have given that elevation of more credibility you know, in the past, people would think that higher educational degrees I don’t want to belittle, maybe I do you know, getting a PhD, my son is a senior electrical engineering student at a university. One of his courses who is spending a lot of energy on this year, the instructor first day and of course it by the way, we’re going to teach you this circuit design, but it’s being phased out. Like so education by itself does not make you a credible expert, although you know, you hear the word doctor PhD you think they are and that’s not a bad thing. So it’s the type of elements that allow your the best way to think about it is if you think about who your prospects are, what is going to make them feel better? What’s going to assume their attention? So in many cases, having a video of customer testimonials, not just an audio not just, you know, if it’s written down, that’s okay. And that attracts people who want to actually hear, you know what you have on? If it’s video they could they could feel the energy that your, that your customers are actually saying to. So, you know, the thing that’s credible is really, and there’s a whole series of these. And by the way, thank you for the question because what I really I stumbled upon the answer what I really you got me thinking I’ve been thinking a lot about, I need to come up with the top five credibility, things people can do. So maybe next time I’m on the air, I’ll have that set and ready to go. So I’ll show my vulnerability by saying I can tell you what I hear people talk about, but I’m gonna come up with a top five based on doing 500 interviews of credibility. And I’ve already have some opinions, but I’m going to take that next one of the things that will come out the top five credibility pieces.

     

    Josh:    23:49-23:53        People have to go to your website to find that one, right?

     

    Mitchell:          23:54-23:58        Or, hear me when we come back.

     

    Josh:    23:59-24:18        So, I got a question about interview. So you do these interviews? And I do a lot of a lot of interviews, as well. How do you get the genius out of people’s heads? So I mean, you must have some kind of technique or certain questions that you run them through. How do you got to unlock that or find that genius?

     

    Mitchell:          24:19-25:38        I’m going to say, let me say, I have two superpowers. I’m going to explain that then we give you the the most simplest answer that you’ve ever heard. So I have two superpowers. One is pointed genius out of somebody’s head. And two is building systems. So you as somebody who’s been part of the thought of your life credibility episodes, you went through that system, where my team was actively involved of helping you be seen and recognized as the expert that you are. Let me give you the answer. How do you pull the genius out of somebody’s head? Single, one word. Are you ready? You listen Let’s add another word. You listen and ask good questions. I can elaborate on that. But that’s really, you know, if somebody’s not good at that, it’s a skill. You’ve got to practice over time. But it’s really simple. It’s, tough. Nobody’s ever asked me that question. So by definition, you know how to listen, you know how to ask a good question. And that’s really, how do you pull the genius out of somebody’s head? Oh got to, maybe add a third thing. You have to be interested. Right? If you ask your question, and then yawn, sorry, you’re not gonna pull the genius out of it somebody’s head so.

     

    Josh:    25:39-25:51        Well, also just your experience. You’ve been doing this for so long, you kind of know what pops. You know what sticks. You know, what attracts that audience and written books about it too. So difficult, but on work,

     

    Mitchell:          25:52-25:53      Maybe that’s helpful as well.

     

    Josh:                25:54                  A little bit. Yeah.

     

    Mitchell:          25:55-25:58        They’ve been there done. That might be a good another good answer for that.

     

    Josh:    25:59-26:25        Yeah. I mean, it’s really got me interested because that’s something I want to do. And been hesitant, but after this interview is certainly making me seem much more doable. And you and I talked about beforehand, before you even kind of show this idea that if you run a business, your job is not to become an author, but your job is to get the word out to grow your business. And one of the key mediums is a book. So that was helpful for me to hear.

     

    Mitchell:          26:26-29:40        That share a little bit on that. Yeah, sure. So listen, if you’re in a small business, there are three real small business there are three things you could do, you could prospect for new business, you can satisfy existing customers, right, which is really obviously very, very, very important. And you can build product for tomorrow. So three things, right. So that is what are you going to sell tomorrow that you’re not selling today? How do you make sure your customers are happy and how do you get new customers. As you grow in size, you need to add one more thing, that means you cannot do those three as big. And that is empower your team. So if you think about those four things, sitting down and writing a book, the actual act of writing a book does not help any of those things. If you want to write your own book, and it’s a business book designed to bring credibility to you, that is a hobby. As long as you recognize it’s a hobby, that’s okay, because that’s the book itself, the actual writing of the book that’s not going to bring anyone new in unless, of course, you’re writing the book online and you’re doing it through your Facebook group and people are interested in they want to play with you. I mean, that’s something different. So, what we do with this piece, what we do is simply number one, we have to figure out what your C pop is and not everyone when they come to me knows exactly what that is. And it’s not necessarily what it is today but where you want to go and then it’s a very focused in views you specifically on that customer point of pain in where, where you’re going. And so that’s where your genius comes out. The rest you don’t, we don’t just write the book and publish it, we will send you after we, we assign the appropriate writer that’s gone through writing school, we assign the right writer to you. And you get to see your manuscript and update your manuscript, we might be if we’re lucky, 80 to 90% good, right? Because it’s if we’re 100% that means you don’t care enough about the content. And by the way, I only allowed one author to do that, like, like we send them the stuff you set up good as is and he didn’t care enough about the content, even share it with his audience afterwards. So from now on, if you say I don’t care, it’s good as it were, like, no, I don’t believe you, right. And so you get to share that you get to include ideas for the cover. If you have a cover designer, or graphics person you want to do your own covers your own images, we print color on the inside. You can’t, we don’t care. It’s your book. Right. And, and so, but the actual act of writing, unless you’re doing it for cathartic reasons or unless you’re doing it because you’re a speaker, and you can’t figure out what to speak about next, unless you write it down you really want to let somebody else write for you. So that’s where, over the four month period, it will, you’ll spend five to 10 hours on your book. And if it normally takes 320 hours to write and publish a book, that means I’m saving you 310 hours. If you had 310 hours to do nothing more than market your business with an Amazon best-selling book, imagine what your business would be like. That’s what we’re doing.

     

    Josh:     29:41-29:55        Yeah. Wow. That’s a pretty good sales pitch right there. Well, hey, Mitchell, I run a low on time. So I want to leave you with an opportunity to kind of answer the question that I didn’t ask you. So is there anything that I should have asked you during this interview that you’d like to answer?

     

    Mitchell:          29:56-32:11      No, actually that’s always my favorite question. No, I just tried to think about it, I think you were fairly well, well focused. I think what we didn’t dive into so I asked one thing. I alluded to it once, but let me say it again. A lot of times people think they’re so brilliant. And by the way, many people are really bright. That if they write their stuff in a book, all of a sudden, it’s going to take off and sell like, even if you hear me, you’re still going to say, no, no, if I hear you, Mitchell put my book, it’s going to sell a lot. And, and so I want you to think there’s so many books, oh, they also think, oh, I want my book in Barnes and Noble. So at Barnes and Noble has 100,000 books and there were 7 million new books coming out a year. Why would your book being Barnes and Noble? And by the way, let’s say it was, would your prospect accidentally walk into Barnes and Noble for the two week period that it’s there because it’s may or may not be selling enough? Pick up your book and go, I got a call this person is your client. So here’s what I’d say. The Book is a great way to show you have credibility. And now what you want to think about is, what are you going to do to make sure that that book gets in the hands of the people who would be a potential prospect and I’ll just, I’ll leave you with one last thing to think about. The best marketing campaign you can do is why your books being written, come up with 100 or 200, FedEx envelopes, USPS envelopes, put a handwritten note inside the envelope when the books come in, sign the books with our books, there’s, there’s there are 140 aha messages. So if there’s a particular message that relates to a prospect of going after, look at a 159 this is relevant for you sign it right there. And then on your personal note, say, please give us a call at this number of book time at this number, or I’ll give you a call in a couple of weeks. Typically, our authors that do that have increased their revenue between four and 10 times. I mean, because what you’re doing, you’re taking your pizza your credibility and you put it in the hands of the people who need to see that you’re a credible expert. And then you’re following through. Many people don’t follow through. So that that would be the one thing I’d add.

     

    Josh:    32:12-32:18        Perfect. What’s a good way to end this now. We’re gonna people go if they want to find more information about you and your service, what’s the website?

     

    Mitchell:          32:19-32:41        The best place you can go is my name, Mitchell Levy 360 dot com, so M-I-T-C-H- E-L-L- L-E-V-Y 360 dot com.  So that’s my name, Mitchell Levy 360. And then there you can connect to me on social media and platforms that are relevant. And you can watch your customer testimonial video to see how other customers have benefited. And you could book time specifically on my calendar.

     

    Josh:    32:42-32:46        Perfect. Plus, they can watch me on your podcast, right? So.

     

    Mitchell:          32:47- 32:52     Absolutely. Yeah. If you click on thought of your life, then you’ll see you’ll see Josh Fonger there.

     

    Josh:    32:53-33:34        Perfect. All right. All right, Mitchell. Well, again, thanks for being on the show. And thank you for watching this podcast. We’re going to be on doing a public Next week with an expert like Mitchell, or one of my previous clients or my coaches sharing with you a tip tools secrets so you can make more and work less. And if you’d like a copy of that book right there behind me work the system, you can go to the website work the system dot com and download it for free. And if you want a physical copy, mailed to you signed by Sam Carpenter himself, leave us a review. Leave us a review on iTunes or wherever you’re watching this. It’d be on YouTube, and send a copy of that review to info at work the system dot com. I’ll be drawing out one name a week, and see if you can be the winner of the week. Otherwise, we will catch you next week. Thanks, everybody.

     

    Mitchell:          33:35-33:37      Thanks, Josh. Thanks, everybody.

     

     

    <END>

     

  WTS_SubscribePodcast_v

To share the podcasts on social media, note the buttons below.